Social media marketing

Using Facebook and Twitter is actually the norm for anyone who wants his internet website to become more popular. In the case of company websites, it is difficult to imagine good promotion and support without the use of social media. There are probably industries that do not need it, but most companies have to decide on such promotion. Sometimes, however, when trying to promote a website on social media, we come across a problem. Complicated and very long URL links do not always allow you to display a graphical preview of the page in the entry. Fortunately, there is a solution, we can make tiny URLs.

How to choose URL Shortener

Many users choose the most well-known URL Shorteners, such as Bitly (, TinyURL ( Most old web services have similar functions - they do tiny URL. That is why it is sometimes worth paying attention to new services. Sometimes they can offer something more.

An example of such a „new player on the market” can be Cuttly ( Additional options on this site are:

  • the ability to review the statistics generated from the short links
  • creating of QR Codes with a link record.

It is definitely a choice worth trying out.

An additional benefit of link shortening

An interesting thing that also applies to URL Shortener is their additional ability. Thanks to Shorteners we can easily move (eg between Facebook and blog or Twitter and Facebook) links that usually have the tag "NoFollow".

The standard practice of many social media is based on the freedom to share content within a given medium. Problems start when we want to put the link with the preview somewhere else. Thanks to Link Shorteners this problem disappears. The links are added along with the preview. This is good news for those who use Facebook or Twitter as part of their marketing campaigns.

Every now and then there is a new tool that makes working in social media marketing easier. URL Shorteners are some of these facilities. It's worth testing and adapting to your needs.